A Welcome From Our Founder
Bravura-AI worked quietly in the trenches of process manufacturing – the kind of places where grease-stained P&IDs still paper the walls, where engineers spend more time hunting down valve specs than actually optimizing systems. Our team became something clients relied on without fanfare, solving problems they’d accepted as “just part of the job.”
The dream was always bigger than basic automation. In the early days, we proved something radical: that unifying plant data could be affordable, intuitive, and transformative – no PhD required. While others chased complexity, we focused on eliminating the mundane: the human errors in changeovers, the wasted hours reconciling spreadsheet versions, the preventable audit failures.
Then came the inflection point no one could ignore. The AI revolution didn’t change our direction – it supercharged what we’d been building all along. Suddenly, the tools we’d crafted to handle today’s problems became the foundation for solving tomorrow’s. That quiet utility? It’s now the backbone of plants running with precision once thought impossible.
What began as a better way to manage P&IDs has become something far more profound: the operating system for industrial transformation. The facilities running on Bravura-AI today don’t just work differently – they think differently. And this?
This is just the beginning.
Our Mission, Vision and Core Values
“Bravura-AI’s platform uniquely combines generative and agentic AI, engineering data orchestration and workflow tools to dramatically increase industrial engineering, operations and maintenance productivity.
Bravura unifies system design and engineering data into a foundational model, reducing time to market and process risks while optimizing engineering resources.“
“To redefine the future of process manufacturing by creating a world where every plant, facility, and engineer operates from a single source of contextualized truth. We envision industries where data flows seamlessly from design to operations, where AI augments human expertise, and where sustainable innovation is unstoppable because the tools to build it are accessible to all.”
“Bravura-AI: Where data unity meets fearless innovation
—empowering engineers to build the sustainable future.”
1. Engineer Empowerment
“Tools should amplify genius, not hinder it.”
We equip engineers and technicians with intuitive, AI-augmented systems that unlock their full potential—because the best solutions come from empowered experts.
2. Data Unity
“One truth, one namespace, zero silos.”
We relentlessly unify fragmented data across disciplines (Process, Controls, Mechanical, Operations) to eliminate redundancy, errors, and inefficiency.
3. Fearless Innovation
“If it doesn’t feel like ‘cheating,’ we’re not pushing hard enough.”
We challenge industry norms with disruptive speed and precision, turning constraints (budgets, timelines) into catalysts for creative problem-solving.
4. Sustainable Impact
“Optimize today, sustain tomorrow.”
We measure success by how our solutions advance energy efficiency, reduce waste, and accelerate the global transition to sustainable manufacturing.
5. Partnership Over Prescription
“Your pain points are our blueprint.”
We listen first, then co-build. Whether onboarding or scaling, we prioritize adaptability—because no two facilities or teams innovate the same way.
6. Relentless Simplification
“5S for data, clarity for people.”
We transform complexity into intuitive workflows, because the deepest insights should be the easiest to access.
Our Management Team
Brian McWhorther
President & CEO
With 23 years spanning plant operations, process controls and data integration, I’ve built a career at the intersection of hands-on industry experience and cutting-edge innovation.
My journey—from optimizing FDA-regulated batch processes to pioneering renewable energy solutions—has taught me that sustainable progress hinges on unifying data, technology, and human expertise.
Now, my mission is clear: to be a driving force in the global transition; when data flows seamlessly from the control room to the boardroom, that’s when real transformation begins.
Kees Pronk
General Manager, EMEA
After over 25 years of experience with business behemoths like BT Global, Optimizely and primarily managing Microsoft’s Western European strategic approach to integrate the voice of Microsoft customers and partners into both products & services, processes and tools, it was time to build something from the ground up.
My passion for and experience in experience in a wide range of marketing, (solution) sales, customer success, customer experience, strategy, operations and people management roles within the international IT industry is part of the launch pad for Bravura AI we have carefully crafted.
My contribution is obvious: to focus on revenue, business value and superior marketing in competitive customer and partner situations for maximum positive impact on our set objectives, milestones and budgets.
Mart Berutti
Director of Strategic Growth
After starting a career with a focus on solution sales, new product introduction and technology adoption, Munger company Inc. appointed me President and co-founder of a new division dedicated to MiMiC Simulation Software.
As people doubled and revenue tripled, this division called Mynah was sold and used in 52 countries worldwide specifically in the chemical, refining, energy production, life sciences, pulp and paper, food, mining industries and beyond.
Emerson bought Minah in 2007 and their ecosystem became my second home and comfort zone. I now apply this expertise to elevate your operations with dynamic insights and thought leadership in digital twin technology, data governance, and plant operations efficiency.
Chris Tsangos
Chief Strategy Officer
Chris is one of the key originators of the Hellenic innovation ecosystem, establishing the Athens Innovation Centre with Bill Gates and developing the first national innovation competitions. Serving as Chairman of Youth Entrepreneurship/Junior Achievement and Member of the Innovation Committee of the Hellenic-American Chamber of Commerce, Chris has been also active in growing entrepreneurial culture in the educational system.
During his international career in the high tech sector, Chris served as President & CEO of Microsoft Greece and Regional Marketing Officer for Online Consumers in Central & Eastern Europe where he excelled as a member of the Platinum Club of Microsoft Corporation.
Previously, he was the GM of Intel Greece, BU Director for Intel EMEA HQ and Marketing Director for Madge Networks EMEA honoured by the HMS Royal Award for Exports and Queen Elizabeth II. During his early engineering career he assumed an advisory role for European Union and developed electronic innovations for Airbus and Jaguar.
Redundancy by Design
Resilient Innovation
At Bravura AI, we don’t just innovate—we future-proof. Our development strategy is rooted in redundancy by design, ensuring continuous progress across our critical domains.
But technology alone isn’t enough. We’ve structured our teams for resilient innovation—with developers cross-trained to operate fluidly between components. If one area demands surge capacity, another lends strength. No single point of failure. No stalled roadmaps. Just relentless forward motion, no matter the challenge.
This is how we turn industrial potential into unstoppable reality.
Our Story
Pre - 2020
20+ years of plant management, systems development & sales experience in industrial & process industries.
2020 - 2023
Core capabilities of Plant Unity Platform identified via projects with Emerson Impact Partner Network.
2022 - 2023
Early development work on Plant Unity platform with multiple beta deployments.
2024
Bravura team formation & business launch
2024
CentreBlock merger completed in 2024 to accelerate analytics, visualization & GUI development. Joined Microsoft Founders Hub.
2024 - 2025
Pre-seed funding round to drive early development.
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